The Cronbachs Alpha of the scale was 087 indicating that each measure demonstrated acceptable internal consistency. Learn how to adapt to changing consumer preferences with The EY Future Consumer Index.
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INTRODUCTION Online shopping has been emerged with fresh idea and has created endless opportunities for.
. Findings The study results suggest that consumers. We were able to extract 7 components. Learn How EY Can Help.
Donthu and Garcia 1999 proposed that risk aversion innovativeness brand consciousness price consciousness importance of convenience variety-seeking propensity. The dependent variables are classified in three areas. These criteria and create meaningful factors.
These factors are similar processing speed ease of access service quality payment options responsiveness user-friendly nature content navigation ease security etc. It is inferred that convenience website features security and. This paper described the factors affecting consumer satisfaction to online shopping such as reliability and responsiveness assurance and empathy and tangibility.
Factors Affecting Online Shopping Behaviour of Millennial Consumers 2017 studied determinants like consumer innovativeness perceived benefits perceived risks attitude and. Ad Strengthen your business for changes in consumer behavior. The study found that the various factors on which are following but are not limited to security and privacy timeliness and accuracy of delivery product information on portals.
The factor analysis is performed for identifying the factors the nonparametric test has been used for hypothesis testing. Price avail- ability social proof scarcity product details con- ditions and social media activity. Mallapragada Chandukala Liu 2016 state that Understanding factors that influence online shopping and managing consumer relationships is not a trivial task for firms considering the.
Influenced by trust and perceived risk consumers attitude social influence personal online skills and technology- oriented factors including perceived usefulness perceived ease of use and. Factors Affecting Consumer Attitudes towards Online Shopping Thevaranjan Dinesh Department of Commerce Faculty of Commerce and Management Eastern University Sri Lanka Abstract. 1 the area of general behaviours towards online shopping 2 the area of perceived usefullnessease of use towards online shopping.
Keywords--Online shopping Consumer behavior Physical market Internet I. Dhevika Latasri Karmugli2014- concluded that online consumers behavior is affected primarily by security factors which is further followed by trustworthiness and attractiveness.
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